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Welcome to Our Collaboration Page!

We are thrilled to welcome you to our dedicated space, celebrating the vibrant collaboration between Coca-Cola and Vceela, committed to empowering artisans across Pakistan.


Our partnership represents a shared vision of fostering sustainability, creativity, and empowerment through the art of craftsmanship.

Our Mission

At the heart of our collaboration lies a commitment to not only preserve traditional crafts but also to innovate within them, ensuring that these age-old practices are passed down through generations. We aim to empower artisans, especially women, by providing them with the tools, training, and platforms they need to thrive in today's global market.

Our Talented Artisans

HANDMADE RILLI

Ameeran Bibi

SUKKUR, SINDH
CAMEL SKIN PRODUCTS

Abdur Rehman Naqash

Multan, Punjab
BLOCK PRINTED AJRAK

Younas Soomro

BHIT SHAH, SINDH
HANDMADE FOOTBALLS

Abida Bibi

ISLAMABAD, ICT

Our Masterpieces

Browse through our curated collection  

View All

What We Do

Together, Coca-Cola and Vceela are working hand-in-hand to:

Empower Artisans: By focusing on their economic empowerment, we're opening doors to new opportunities, helping artisans with their digital and financial inclusion.

Sustainable Practices: Our initiatives promote the use of sustainable materials and eco-friendly production methods, aligning with Coca-Cola's global sustainability goals.

Global Market Access: We aim to introduce the exquisite work of local artisans to the international market, creating a bridge between traditional craftsmanship and global consumers.

Community Development: Through this collaboration, we're not just focusing on individual artisans but also aiming to uplift entire communities, providing them with the resources and support needed to genuinely empower them.

The Impact in Numbers

200

Artisans Supported

1000

Products Crafted

853

Merchandise Sold

154

Villages and Cities Covered

Through this collaboration, Coke and Vceela are uplifting artisans in various parts of Pakistan

Join Our Journey

Explore our featured artisans and products to discover the beautiful stories of transformation, resilience, and success that have been made possible through this collaboration. From handwoven textiles to intricately designed crafts, each piece tells a unique story of tradition, passion, and empowerment.


Get Involved

Your support can make a difference. Whether you're interested in purchasing artisan-made products, learning more about our initiatives, or finding out how you can contribute to the cause, there's a place for everyone in this journey towards a more sustainable and equitable future.

Together, Coca-Cola and Vceela are not just crafting products; we're crafting futures. Join us in this journey of empowerment and transformation, as we work towards creating a better world, one artisan at a time.

Our Impact Metrics


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